McDonald's business model · Owned editorial sample · Not affiliated
One annual filing shaped into a 35-second business story.
This Margin Minute case study turns McDonald's 2025 Form 10-K into a concise explanation of franchise rent, company-operated sales, and the system behind the burger. The research, script, charts, motion, narration, and captions were produced in-house. It is not a paid client engagement.
Claims traced to McDonald's 2025 Form 10-K
Original script, charts, motion system, narration, and captions
Vertical delivery with mobile-safe text and audio QA
The one on the package—and the business model underneath it.
Margin Minute Studio
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4 Shorts
$299
Four focused, platform-ready videos for testing a new short-form series.
Every Margin Minute begins with a specific question, credible sources, and a rights-safe visual plan. We use original writing, narration, graphics, and properly licensed or permissioned media.
That keeps the work useful to viewers and viable for brands—without recycled clips, inflated claims, or fake urgency.
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